November 28, 2011

L.L.Bean Signature, eh?!

Good for you L.L.Bean. You must have sensed that regardless of your lifetime guarantees, your shearling slippers and your classic totes your target audience is most excited by pants with an elastic waistband. I first started noticing an expansion of the company when I saw that in your catalog you where offering different "fits". A typical wide fit vs. a longer and leaner, more "modern" fit. Then I noticed that that there is a whole separate WING of L.L.Bean, "L.L. Bean Signature"! Nice job, dude. I won't tell J.Crew you're ripping them off. Just keep doing what you're doing.

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